Marketing (MAR)*
*(Students selecting this major should anticipate travel to another campus to complete coursework.)
 
Program of Study at USF Sarasota-Manatee

Students attending Manatee Community College should complete the 
Associate of Arts degree and include:

State Mandated Common Course Prerequisites:

ACG 2021 Principles of Financial Accounting (or ACG 2001 & ACG 2011)
ACG 2071 Principles of Managerial Accounting
CGS 1000 Computer Information Systems (or CGS 2100
ECO 2013 Macroeconomics
ECO 2023 Microeconomics
MAC 2233 Applied Calculus
STA  2023 Elementary Statistics (or QMB 2100)

NOTE: To be admitted to the College of Business, the student must first be accepted to the University of South Florida. Additionally, students must have completed a minimum of 60 semester hours, earned a 2.50 cumulative grade point average, a minimum 2.0 GPA on all credit attempted at USF, completed the seven state mandated common prerequisites with a 2.00 GPA and no grade lower than a "C-".  Admission requirements may be subject to change.  Please check with Academic Advising for the current criteria.

The Business Core common to all majors in business requires a grade of C- or better in each course and a 2.0 cumulative business core GPA.

 Fin 3403 Principles of Finance
QMB 3200 Business and Economics Statistics II
BUL 3320 Law and Business I
ISM 3011 Information Systems in Organizations
MAR 3023 Basic Marketing
MAN 3025 Principles of Management
GEB 4890 Strategic Management and Decision Making

Required courses for Marketing Majors:

MAR 3823 Marketing Management
MAR 3613 Marketing Research
MAR 4333 Promotional Management
MAR 3400 Professional Selling
MAR 4824 Marketing Management Problems
Plus additional Upper-Level Marketing courses (3-9 hours)

Total 18-24 hours.

Also required for a Marketing major:

• Advanced writing course
• Speech communication course
• Contemporary international topic course

It is strongly recommended that marketing majors take an internship course as part of their plan of study.  It is also recommended that courses in information technology, finance, management, and international business be included in business electives.  In addition, it is recommended that students include courses in speech, social sciences and communication as part of general electives.

NOTE: Students must be admitted to the College of Business at least one term before their anticipated graduation date. 

To be certified for graduation, students must achieve a 2.0 grade point average in the major field work, as well as all other college course work attempted, both at USF and any other institution(s) attended.

American Sign Language is not approved by the College of Business for the Foreign Language Exit Requirement (FLEX).

All courses in the major or minor field and all foundation courses in business must be taken on a graded basis: the S/U option is not available.